‘Father-Son Duo Launches Gender Fluid Skincare Line Alongside LA Stars’
LOS ANGELES (April 29, 2021): Recently launched luxury skincare brand Relentless Skincare is swiftly becoming the next big name in celebrity skincare. Beginning in June, Relentless Skincare owner Rami Aryan is taking the reopening of LA as an opportunity to showcase the brand’s celebrity supporters including Fox LA favorite Megan Pormer. Megan will serve as host to a luxe pop-up event in the Los Angeles self-care hub of West Hollywood, sharing her personal experience with Relentless Skincare and offering a limited-edition product set to attendees. With products aimed at men, women, and gender-neutral persons alike, Relentless Skincare is the first brand made in the U.S. that is truly fluid, catching celebrity attention for its stellar product ingredients and genuine social responsibility.
Dubbed the next Tom Ford of skincare, Rami Aryan focuses on what sets his products apart within the highly saturated beauty industry. The product range uniquely features a concentration of high-quality ingredients, global creators, and real results. Key ingredients include Oxygen 8, caviar, and truffle oil— all three containing antioxidants that minimize wrinkles and improve skin elasticity through collagen production. Beyond providing physical results for customers, Rami Aryan also aims to create knowledge surrounding gender fluidity as well as skincare and its ability to evoke the confidence needed to pursue life relentlessly.
Relentless Skincare was created by Rami and Garrett Aryan, a father-son duo determined to inspire an entire generation to embrace their skin and relentlessly express themselves. For Rami Aryan, skincare goes beyond face value, serving as a primary outlet for self-care and character building. Spending his formative years in the Middle East, Rami’s Palestinian background greatly influenced his perspective on aesthetics and skincare. He has personally experienced how one’s skin can have a profound effect on overall serenity and composure. For Garrett Aryan, illuminating the difference between hygiene and skincare was imperative when developing the Relentless brand, especially within the realm of men’s self-care. Garrett noted at a young age that male dominated self-care brands and regimens were virtually non-existent. He was, from then on, inspired to convey and commodify the importance of skincare to a gender fluid audience.
“I’ve always loved the word relentless. To be relentless is to be passionate and determined, refusing to let traditional boundaries confine you. To be relentless, you have to be confident in yourself and having good skin is a part of that confidence. I made these products for a genderless audience that can be passionate and confident in who they are, not in who they are told or expected to be,” said Rami Aryan.
All Relentless products and formulations are dermatologist tested and are both paraben free and cruelty free. For more information on Relentless products, visit relentlessskincare.com.
‘Father-son Duo Launch First Fluid Skin Care Brand’
Los Angeles, CA (October 28, 2020): Relentless skincare is the first brand made in the USA that encompasses both men and women and is truly fluid, aiming to bring awareness to skincare and its ability to provide the confidence needed to relentlessly pursue goals throughout life. Relentless’ signature products are targeted towards all demographics and all skincare types; bringing forth high quality, luxury ingredients in order to combat dullness, aging, aging, dehydration, dehydration, and pigmentation. Relentless owners, Rami and Garrett Aryan, are visionaries within the field of skincare, a father-son duo aiming to inspire an entire generation to look after their skin. Utilizing cutting edge technology to deliver products that penetrate and stimulate the dermis, promoting collagen synthesis and meeting the needs of the consumer. Relentless is setting the market standard for luxury skincare. The key ingredients are oxygen and truffle oil, both rich in antioxidants that combat oxidative damage and reduce the appearance of fine lines and wrinkles. The concentration of luxury ingredients such as caviar omega 3, truffle oil, and others within the formulations target the skin’s underlying issues and deliver results with incredible efficacy.
The development of Relentless skincare is the manifestation of the Aryan’s to create a brand that both reflects and represents their personal outlooks on couture and beauty, but also the desire each of us has to look after all components of aesthetics. Rami Aryan’s background has always been driven by aesthetics and a relentless ambition to succeed. He spent a few of his formative years in the Middle East, which left a lasting impression on him in regards to fashion, culture, and style. Rami experienced first hand that the way your skin looks, feels, and is cared for has a profound effect on one’s entire composure. For Rami Aryan, skincare is something that aids in the definition of beauty and is complementary to the aura of confidence that we all strive to portray. For Garrett Aryan, understanding the shift in perception regarding hygiene and skincare was imperative in the development of Relentless. Garrett has noted that the increase in male dominated self care that was virtually non-existent in his youth, was something of an inspiration for him. He aptly conveyed the importance of skincare fluidity and education in development, finding ways to capitalize on the dynamism that has marked their other business ventures. A true voice of the millennial generation, Garrett Aryan has captured the societal sentiments surrounding the industry and has made it his own.
There is a revolution happening in the realm of skincare, a movement that prides itself on inclusivity and unparalleled awareness, bringing forth only the best for those who are relentless in everything they do. Personal branding, now more than ever, is a key component to how we live our lives, a true testament to an adherence of discipline, commitment and a drive to be relentless.
Karina Safaoui // NOW PR Los Angeles Publicity
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